The average American checks their phone 344 times per day. Sometimes this is to aimlessly scroll through social media or check emails. This gives you the perfect opportunity to get people’s attention and conduct a phone survey.

Phone surveys let you connect with the population and collect data on their preferences and experiences. This data in turn can be used to help guide your marketing strategies and improve your bottom line.

Keep reading to learn more about the benefits of customer surveys and how to create your own phone surveys.

What Are Phone Surveys Used For?

A phone survey is a quantitative research tactic that marketers and researchers use to identify trends. The data collected helps marketers build a marketing plan.

Phone surveys are also used to determine public opinion on a particular topic or measure customer satisfaction rates. Through list segmentation, the survey can gather valuable insights for your organization.

How to Conduct a Phone Survey

Conducting a phone survey can help you and your organization make informed decisions based on your consumer base. Whether you opt to conduct your survey in-house or outsource you will need to follow these steps.

Build Out Your Sampling Strategy

It isn’t likely that you will be able to interview the entire population or an entire demographic of people for your survey. That is why surveyors and data experts use sampling to track trends and collect data. A sample is a subset of the population that is large enough to show reliable trends in the data.

Phone surveys can’t automatically be applied to the larger population. However, they can be generalized if you use a representative sample. A representative sample looks to collect representative voices within a larger community.

Due to their low cost and ease, in-house phone surveys are typically done using a non-probability sampling method. In a nonprobability sampling method members of the community are chosen based on certain characteristics. By hand-selecting people, you can meet the needs of certain demographic groups.

Design Your Questionnaire

The questionnaire is a structured way of organizing an interview. To obtain accurate responses you need to consistently ask the questions from person to person, as this ensures that you aren’t leading the interviewee’s responses.

When you are crafting your questionnaire, you need to keep your goals in mind. The wording you choose when making a survey can make the difference between accurate and inaccurate information. Depending on your phrasing you may subconsciously be eliciting a particular response.

Pretest Your Survey

Before you do a significant push on the phones, you must pre-test your survey. Pilot testing will let you iron out any kinks in your line of questioning and develop the most consistent form of surveying possible.

Knowing that you’re working with a high-quality and tested survey can give you more confidence in your findings.

Collect and Input Your Data

When making the phone calls for your survey you need to constantly keep track of this data. By keeping all your information stored in statistical software, you can quickly understand trends in the data and make data-driven decisions based on your findings.

Viewing all of the data in a centralized location will also let you pick out key outliers in the data and assess trends.

Start Conducting Phone Surveys Today

Phone surveys unlock valuable pieces of data for your brand or business. By doing customer surveys and phone surveys collecting insights from your consumer base you can learn to better target them and achieve your organization’s mission.

Contact us to start conducting phone surveys today!

Improve customer retention with surveys. By putting out surveys periodically you can help gain insight into how you’re doing as a company and how satisfied your customers are. This allows you to gain valuable feedback which you can use to improve your customer service offerings and business as a whole.

There are a few simple ways you can help improve customer loyalty. Try increasing your engagement with customers, creating a loyalty program, listening to feedback, and outsourcing your customer service solutions.

There are a lot of misconceptions when it comes to outsourcing customer service. Many business owners hear these myths and decide to drag their feet or hold off altogether. We’d like to address some of these myths to help you better understand what outsourcing offers.

One of the myths you may have heard is that outsourced agents aren’t able to represent your brand as well as internal employees. That’s not necessarily true. In fact, many outsourcing companies train their agents to ensure they know the accounts they’re representing inside and out. They want to ensure they can act as a true extension of your business. It’s just as important to the outsourcing company for the agents to do a great job.

Another concern that employers often have is that their customers won’t get as good of service as they would from an in-house team. This couldn’t be further from the truth. The fact is businesses that provide outsourced customer service representatives are experts in the service industry. They know what makes for an excellent agent. They know what customers want from support. They have a lot of agents to pull from and many offer 24/7 support and a wide array of support options, including email, text, webchat, and phone.

Another myth some may have heard is that outsourcing is pricey. Different outsourcing companies charge varying rates. You need to investigate and find one that works with your budget. But outsourcing can be an affordable avenue. It provides your internal employees more time to do perform their key duties instead of having to handle customer service responsibilities. It allows you to hire fewer people in-house which can save you money. Think about it –– there will be fewer wages, benefits, and office supplies to cover the costs of full-time employees.

One more misconception some may have is that outsourcing presents a security issue. Many outsourcing companies make security a top priority and will work hard to protect your privacy. If you have any concerns about outsourcing your customer service offerings, please reach out to us. We’d love to talk with you about these concerns and answer any questions you may have.

We can help a variety of industries succeed by offering excellent business solutions. We have a virtual workforce as well as a secure on-site center for companies who need HIPAA and a PCR-compliant contact center environment. We have unlimited capacity across our virtual network and offer custom tailored solutions to meet our client’s needs. Give us a call today at (877) 922-8877.